Multiple Choice
The use of scent and colour can result in different levels of arousal within the servicescape.An important factor to consider when using this combination is:
A) that it is often a good idea to mix high arousal music with low arousal scent
B) that high arousal scent can be combined with low arousal music effectively
C) that the level of arousals of both music and scent should be the same
D) all of the above
E) b and c only
Correct Answer:

Verified
Correct Answer:
Verified
Q2: The holistic characteristics of an environment mean
Q3: Which of the following is NOT a
Q4: The vast majority of people's service encounters
Q5: The design of a servicescape involves all
Q6: A group of general practitioners (GPs) has
Q7: Is the servicescape model a practical and
Q8: Which of the following is NOT a
Q9: Cold colours tend to heighten anxiety and
Q10: Colour schemes for stores such as Tiffany's,
Q11: Using the same shopping centre as above