Which of the Following Is the Most Effective Way to Get

Multiple Choice

Which of the following is the most effective way to get both customer satisfaction and operational efficiency right?

A) Marketing works independently to stay focused on marketing.
B) Frontline employees engage in task-oriented activities involving customer interactions.
C) Management adds enough staff to prevent customers from having to wait for service.
D) Marketing and operations departments work together to implement standards.
E) None of the above; companies must choose one goal or the other.