In Which Scenario Is the Customer's Zone of Indifference Likely

Multiple Choice

In which scenario is the customer's zone of indifference likely to be at its highest level and narrowest?

A) Using the service for the first time
B) Purchasing a service in a non-competitive industry
C) In a service recovery situation
D) When the customer is experienced and satisfied with previous service encounters
E) When the service organisation has provided reliable advertising of its services