Multiple Choice
Which one of the following is the main difference between service quality and customer satisfaction?
A) Perceived service quality is experience dependent and customer satisfaction is not
B) Customer satisfaction is an overall evaluated measure and perceived service quality is not
C) Perceived quality is service-specific whereas customer satisfaction is organisation-specific
D) Customer satisfaction has to be experience dependent whereas perceived service quality does not
E) Perceived service quality is an overall evaluative measure and customer satisfaction is not
Correct Answer:

Verified
Correct Answer:
Verified
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