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Recent Research Has Found a Number of Specific Types of Relational

Question 57

Multiple Choice

Recent research has found a number of specific types of relational benefits that motivate customers to become regular customers of one service provider.Which category of benefits has been found by research to be the least important to customers in terms of value?


A) Social benefits
B) Special-treatment benefits
C) Relationship benefits
D) Loyalty benefits
E) Confidence benefits

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