Customers Are 'Loyal to Value', Which Means They Are More

Multiple Choice

Customers are 'loyal to value', which means they are more likely to stay in a service relationship when the:

A) structural bonds with the seller exceed the social bonds
B) social bonds with the seller exceed the structural bonds
C) initial cost of a service is less than later costs
D) sum of service benefits exceeds the costs
E) sum of service costs equals the benefits