Lila, the CEO of Purple Inc

Multiple Choice

Lila, the CEO of Purple Inc., a bag manufacturing company, observes that customers prefer some personalized features. She considers implementing a mass customization strategy, while the production manager, Steven, suggests that standardization is the best strategy. Which of the following will strengthen Lila's decision?

A) Purple's customers are wholesalers who prefer bulk order of standard products.
B) Purple's production budget allows only mass production from start to finish.
C) Purple's value is primarily based on it being perceived as an economical brand.
D) Purple's production facility allows for mass production and alterations at the end stage.