Palm's, a New Restaurant in Boston, Enters the Market with a New

Multiple Choice

Palm's, a new restaurant in Boston, enters the market with a new strategy. Cooking enthusiasts can co-create a dish for their family along with the in-house chefs. They also allow families to cook their meals together and dine by the poolside. None of the other restaurants in the city offers this unique service. This is an example of a ___________.

A) blue ocean strategy
B) low-end disruptive innovation
C) mass-customization strategy
D) high-end disruptive innovation