Which of the Following Statements Is True of the Maturity

Multiple Choice

Which of the following statements is true of the maturity stage of an industry's life cycle?

A) The market size of the product shrinks significantly.
B) Growth starts to slow as total market penetration increases.
C) Demand increases as the early majority is convinced that the product concept works.
D) Toward the end of this stage product innovation starts to give way to process innovation.