Ochre Inc Uses the Freemium Strategy to Enter a Market

Multiple Choice

Ochre Inc. uses the freemium strategy to enter a market. This strategy becomes successful and the organization gains a wide customer base. Which of the following is likely to be true in this case?

A) It is likely to use the high-end disruptive innovation strategy.
B) It is likely to use product differentiation to mark-up the initial price of the product.
C) It is likely to gain a wide customer base only if there is a high conversion rate.
D) It is likely to gain new customers in an existing market only through price skimming.