Companies Like Coca-Cola Had the First-Mover Advantage Since They Were

Multiple Choice

Companies like Coca-Cola had the first-mover advantage since they were the first company to enter a global market.The first-mover advantages include all of the following except:

A) best chance of becoming world leader.
B) advantage in adapting to the local culture.
C) lead in advertising and promotion exposure.
D) gain business experience.
E) substantial investments in marketing.