Multiple Choice
Which of the following statements is true of product positioning?
A) It shows the end users what problem a new product attacks without showing what about it makes it better than whatever they are using currently.
B) It announces a product as new and gives the end user a real reason for trying it.
C) It helps manufacturers determine what attributes are growing in importance.
D) It usually does not specify why a product is better for use than other products.
Correct Answer:
Verified
Correct Answer:
Verified
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