Question 1

Which of the following is true of a product protocol?

Accepted Answer

A)  It diversifies the actions of all the players involved. 
B)  It is associated with the finance department of a firm. 
C)  It gives all the players their target to shoot for. 
D)  It is more than what will exist when the first prototype appears.

Question 2

Which of the following is true of a product protocol?

Accepted Answer

A)  In a product protocol, the negotiating parties are the functions-marketing, technical, operations, and others. 
B)  A product protocol is a completely informal agreement that is based on negotiations that are adversarial in nature. 
C)  Only a few members of the multifunctional team involved in a project are responsible for writing the product protocol. 
D)  A product protocol includes a set of guidelines that deals with tax payments and other formalities.

Question 3

Performance specs or performance parameters are often used by marketers to define products and relate to the product attribute of _____.

Accepted Answer

A)  feature 
B)  function 
C)  benefit 
D)  tangibility

Question 4

When an automobile manufacturer makes a statement, "The car, using the new German 11-Z4 engine, must accelerate from 0 to 60 miles per hour in 8 seconds," he is expressing a product function in terms of a(n) _____.

Accepted Answer

A)  design parameter 
B)  embedded feature 
C)  cost benefit 
D)  tangible feature

Question 5

What are the three types of product attributes?

Accepted Answer

The answer of What are the three types of product...

Question 6

In the context of the product attributes used in protocol specification, which of the following is true of feature attributes?

Accepted Answer

A)  They may originate from technical personnel. 
B)  They are usually confusing. 
C)  They are also called performance specs. 
D)  They are the most desirable form for a protocol to use.

Question 7

Identify a situation where features will most likely appear in protocols.

Accepted Answer

A)  Where unqualified customers call for products with specific features 
B)  Where regulations stipulate a particular feature 
C)  Where firms benchmark a weak product from a competitor 
D)  Where suppliers are free to change practices in a customer industry

Question 8

What a customer actually buys consists of one or more core benefits, a formal product presentation, and an augmentation of things from presale technical service to a money-back guarantee.

Accepted Answer

A) True 
 B)False

Question 9

If done right, a product protocol gives requirements in words that can usually be measured and thus permits a development process to be managed.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following statements is true of product positioning?

Accepted Answer

A)  It shows the end users what problem a new product attacks without showing what about it makes it better than whatever they are using currently. 
B)  It announces a product as new and gives the end user a real reason for trying it. 
C)  It helps manufacturers determine what attributes are growing in importance. 
D)  It usually does not specify why a product is better for use than other products.

Question 11

Plants to be built and quality to be achieved is associated with which of the following components of a product protocol?

Accepted Answer

A)  Production 
B)  Financials 
C)  Regulatory requirements 
D)  Corporate strategy requirements

Question 12

Quality function deployment (QFD) was invented in the Japanese automobile industry years ago as a tool of project control.

Accepted Answer

A) True 
 B)False

Question 13

The protocol process is difficult because:

Accepted Answer

A)  it is remarkably simple and therefore vague. 
B)  all the key individuals involved are the same. 
C)  the management does not exert the pressure necessary for important projects. 
D)  it is fraught with politics.

Question 14

Since product protocols are marketing tools, they should not include production or regulatory requirements.

Accepted Answer

A) True 
 B)False

Question 15

_____ is a technique used by Toyota to get cooperation across functional areas, to speed up integration, and to focus the team.

Accepted Answer

A)  Wildcatting 
B)  The Oobeya Room 
C)  Preference mapping 
D)  The Kaizen technique

Question 16

The product protocol communicates essentials to all of the players, helps lead them into integrated actions, helps direct outcomes that are consistent with the full screen and financials, and gives all players their targets to shoot for.

Accepted Answer

A) True 
 B)False

Question 17

The first general purpose of a product protocol is to:

Accepted Answer

A)  identify the target audience and the benefits offered to them. 
B)  specify whether the offering is a tangible product or an intangible service. 
C)  ensure that all tax payments with regard to the product are paid on time. 
D)  specify what each department will deliver to the final product that the customer buys.

Question 18

Protocols created by _____ are most likely to be accepted and successful.

Accepted Answer

A)  marketing specialists 
B)  multifunctional new products teams 
C)  the top management 
D)  technical teams

Question 19

____ is a tool of project control invented by the Japanese automobile industry that can lead to reduced design time and costs, and more efficient communication between project team members from functional areas.

Accepted Answer

A)  Voice of the customer 
B)  Critical path method 
C)  Business Process Modeling 
D)  Quality function deployment

Question 20

Lasol Co., a manufacturer of instant foods, publishes an advertisement in the newspaper that reads, "Just add hot water and have your Lasol Curry Noodles ready in minutes!" Which of the following product attributes is Lasol focusing on in its advertisement?

Accepted Answer

A)  Feature 
B)  Price 
C)  Function 
D)  Benefit

Exam 10: Product Protocol

Which of the following is true of a product protocol?

Which of the following is true of a product protocol?

Performance specs or performance parameters are often used by marketers to define products and relate to the product attribute of _____.

When an automobile manufacturer makes a statement, "The car, using the new German 11-Z4 engine, must accelerate from 0 to 60 miles per hour in 8 seconds," he is expressing a product function in terms of a(n) _____.

What are the three types of product attributes?

In the context of the product attributes used in protocol specification, which of the following is true of feature attributes?

Identify a situation where features will most likely appear in protocols.

What a customer actually buys consists of one or more core benefits, a formal product presentation, and an augmentation of things from presale technical service to a money-back guarantee.

If done right, a product protocol gives requirements in words that can usually be measured and thus permits a development process to be managed.

Which of the following statements is true of product positioning?

Plants to be built and quality to be achieved is associated with which of the following components of a product protocol?

Quality function deployment (QFD) was invented in the Japanese automobile industry years ago as a tool of project control.

The protocol process is difficult because:

Since product protocols are marketing tools, they should not include production or regulatory requirements.

_____ is a technique used by Toyota to get cooperation across functional areas, to speed up integration, and to focus the team.

The product protocol communicates essentials to all of the players, helps lead them into integrated actions, helps direct outcomes that are consistent with the full screen and financials, and gives all players their targets to shoot for.

The first general purpose of a product protocol is to:

Protocols created by _____ are most likely to be accepted and successful.

____ is a tool of project control invented by the Japanese automobile industry that can lead to reduced design time and costs, and more efficient communication between project team members from functional areas.

Lasol Co., a manufacturer of instant foods, publishes an advertisement in the newspaper that reads, "Just add hot water and have your Lasol Curry Noodles ready in minutes!" Which of the following product attributes is Lasol focusing on in its advertisement?