Which of the Following Is True of Sales Forecasting for New

Multiple Choice

Which of the following is true of sales forecasting for new products?

A) If a product's potential is high, sales will materialize in spite of insufficient marketing efforts.
B) Sales forecasting is the final step in a financial analysis.
C) Sales forecasting is conducted only after calculating key financial benchmarks such as net present value or internal rate of return.
D) Sales forecasting is typically the responsibility of the marketing personnel on the new products team.