If a Firm Is Already Involved in Plenty of Quick-Hit

Multiple Choice

If a firm is already involved in plenty of quick-hit projects, strategic portfolio considerations would indicate that new funding would be better routed to a long-term, major technology development. The firm, as per the example, follows a(n) _____.

A) top-down strategic approach
B) bottom-up strategic approach
C) portfolio approach
D) inductive approach