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  3. Study Set
    New Products Management Study Set 1
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    Exam 7: Concept Evaluation and Testing
  5. Question
    Prototypes Are the Least Expensive Form of Concept Statements Because
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Prototypes Are the Least Expensive Form of Concept Statements Because

Question 60

Question 60

True/False

Prototypes are the least expensive form of concept statements because very few decisions have to be made about the new product to get it into a prototype.

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