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Which of the Following Statements Is True of Surrogate Questions

Question 63

Multiple Choice

Which of the following statements is true of surrogate questions?


A) Typically they remain constant at different times in the evaluation process.
B) They are less useful when one wants to gauge customer reactions early on, even before the product is developed.
C) They are based on the fact that the timing of factual information often matches a product developer's need for it.
D) Their response has little value except to help answer a critical question that cannot be answered directly.

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