According to the Classic Five-Point Question Format for Purchase Intentions

Multiple Choice

According to the classic five-point question format for purchase intentions, which of the following is true of the top-two-boxes score?

A) This score represents the number or percentage of people who definitely would not buy a product.
B) This score is used as an indicator of group reaction.
C) Researchers who calibrate this score believe that it reflects real figures.
D) This score is used to indicate the number or percentage of people who might or might not buy a product.