With Reference to the Purpose of Evaluation, Which of the Following

Multiple Choice

With reference to the purpose of evaluation, which of the following questions that a firm asks, tests the aspect of scalability of assessing ideas in the concept generation phase of the basic new products process?

A) Does it meet a specific customer need?
B) Does the firm have the capability to develop and launch the idea?
C) Can the firm become more efficient in production as volume increases?
D) Is there a good match corporate strategy and culture?