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    New Products Management Study Set 1
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    Exam 7: Concept Evaluation and Testing
  5. Question
    In the Context of the A-T-A-R Model, _____ Means the Percentage
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In the Context of the A-T-A-R Model, _____ Means the Percentage

Question 29

Question 29

Multiple Choice

In the context of the A-T-A-R model, _____ means the percentage chance that if a buyer wants to try a product, the effort to find it will be successful.


A) repeat
B) aware
C) available
D) trial

Correct Answer:

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