Multiple Choice
Which of the following statements is true of new product categories?
A) New product categories do not differ with regard to their associated risks and uncertainties.
B) All new product categories are not necessarily innovations.
C) Additions or revisions to existing product lines do not fall under the domain of new product categories.
D) The least innovative category of new products is product repositionings.
Correct Answer:
Verified
Correct Answer:
Verified
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