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In an Attempt to Extend the Life of Its Brand

Question 5

Multiple Choice

In an attempt to extend the life of its brand of AquaFresh soap, Agate Inc., a soap manufacturer, makes certain enhancements to the characteristics and quality of its soaps. Agate's products would best fit into the new product category of:


A) line extensions.
B) new-to-the-firm products.
C) new-to-the-world products.
D) product improvements.

Correct Answer:

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