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To Cater to the Constant Demands of Its Customers, Roltez

Question 9

Multiple Choice

To cater to the constant demands of its customers, Roltez Pretzels, a manufacturer of pretzels and extruded corn snacks, introduces honey-mustard pretzels to its product line. The honey-mustard pretzels are examples of:


A) new-to-the-world products.
B) new-to-the-firm products.
C) "flanker" brands.
D) product improvements.

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