About One Third of the Way Through Your Presentation, the Prospect

Multiple Choice

About one third of the way through your presentation, the prospect brings up the competition and asks you about one of their products.What should you do under this scenario?

A) ignore the question and get back to your presentation
B) tell the customer you are familiar with that product (if you are) and explain how and why some of your current customers at one point used that competitor's product and now are your customers
C) go into a detailed explanation highlighting the features of your competitor's product
D) bring up all of negative issues associated with your competitor's product
E) try in a humours manner, put down the competitor's product