According to the Authors of the Textbook, a Good Pre-Approach

Multiple Choice

According to the authors of the textbook, a good pre-approach letter can be a valuable sales tool even in the age of social media.Which of the following is NOT a recommended tip offered by the authors when crafting a pre-approach letter?

A) your company should be the central theme of the letter
B) letter should be customized or a particular prospect
C) provide all of the contact information for yourself
D) sign the letter with a pen at the end
E) avoid using metered stamps