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Allyce Is Opening an Upscale Home Decorating Store in a Growing

Question 67

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Allyce is opening an upscale home decorating store in a growing suburban residential area. Allyce knows her target market is upper-income women living within 20 miles of her store. She can't afford to purchase Tapestry analysis. What would be the best way for her to determine her target area?


A) voter registration lists
B) the city phone book
C) real estate values by subdivision
D) public school enrollment data
E) new construction data

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