Multiple Choice
In the Circles for a Successful Value Proposition framework, the value proposition is represented by
A) the intersection between customer needs\wants and competitors' benefits.
B) the intersection between the firm's benefits and competitors' benefits.
C) the intersection between customer needs\wants and the firm's product's benefits.
D) the intersection between all three of the circles.
E) the part of the firm's benefits that doesn't overlap with anything.
Correct Answer:

Verified
Correct Answer:
Verified
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