Shondra Wants to Develop a Meal Delivery Service Business and Is

Multiple Choice

Shondra wants to develop a meal delivery service business and is working through the STP process. After establishing her objectives, describing potential market segments, and evaluating the attractiveness of each segment, Shondra now has to

A) differentiate his product line.
B) consider future customer loyalty.
C) create a perceptual map.
D) select a target market.
E) divide geographic segments into lifestyle groups.