Sabrina's Is an Upscale Running Gear Store

Multiple Choice

Sabrina's is an upscale running gear store. Prices are based on customers' beliefs about the value of the gear. The store focuses on a limited target market and provides excellent customer service. Sabrina's is using a ________ pricing strategy.

A) customer-oriented
B) target profit
C) target return
D) status quo
E) maximizing profits