Maria Believes That the Best Way to Drive Traffic to the Store

Multiple Choice

Maria believes that the best way to drive traffic to the store is by offering "buy one, get one free" for bread and orange juice. Two items that almost every customer will want and when they are in the store, they will purchase additional items. What type of pricing strategy does Maria want to use?

A) bait-and-switch
B) deceptive reference prices
C) predatory
D) loss-leader
E) price skimming