Customers Must See Value in a Product or Service Before

Multiple Choice

Customers must see value in a product or service before they are willing to exchange time or money to obtain it, but not all customers see the same value in a product. To analyze how many units will be sold at any given price point, marketers draw on

A) a demand curve.
B) the law of averages.
C) multiple regression analyses.
D) economies of scale.
E) a sales orientation.