Yum Yum Ice Cream Shoppe Provides Each Employee with a Clean

Multiple Choice

Yum Yum Ice Cream Shoppe provides each employee with a clean, sharp-looking uniform. It also instructs employees to keep the work area neat, tidy, and uncluttered. Yum Yum Ice Cream Shoppe emphasizes ________ in the five service quality dimensions.

A) assurance
B) reliability
C) tangibles
D) responsiveness
E) empathy