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    M Marketing Study Set 3
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    Exam 13: Services: the Intangible Product
  5. Question
    What Refers to the Variability in a Service's Quality
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What Refers to the Variability in a Service's Quality

Question 11

Question 11

Multiple Choice

What refers to the variability in a service's quality?


A) heterogeneity
B) perishability
C) service gap
D) delivery gap
E) communications gap

Correct Answer:

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