Multiple Choice
An organization that attempts to increase the revenue-producing space within which it provides guest experience at the expense of essential but non-revenue producing space will most likely
A) have a memorable service setting, but unreliable delivery system
B) have a dull service setting, but excellent delivery system
C) maximize its per capita revenue
D) be top rated in customer service
Correct Answer:

Verified
Correct Answer:
Verified
Q32: Functional congruence refers to<br>A) form over function<br>B)
Q33: Temperature, humidity, air quality, smells, sounds, and
Q34: The human brain can only process around
Q35: Functional congruence refers to how well something
Q36: A plaque at a hotel front desk
Q38: A rich environment is best for guests
Q39: Even if people perceive a given servicescape
Q40: Bare tables, cheap flatware, and placemats are
Q41: To maintain the fantasy illusion in a
Q42: Signs must be<br>A) ubiquitous<br>B) located in obvious