Managerial Decision Makers Are Often Presented with the Results of a Marketing

Multiple Choice

Managerial decision makers are often presented with the results of a marketing research study. What is a common problem these results confront them with?

A) They are too concerned about the costs associated with market research.
B) They prefer to use the finance department as their main source of information.
C) They believe the data will be of little use because of the research limitations.
D) The data presented does not lead directly to the solution stage.