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    Exam 8: Marketing Research, Decision Support Systems, and Sales Forecasting
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    What Is the Process of Searching Through Computerized Information Files
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What Is the Process of Searching Through Computerized Information Files

Question 138

Question 138

Multiple Choice

What is the process of searching through computerized information files to detect patterns that guide decision making called?


A) sales forecasting
B) data mining
C) exploratory research
D) ethnographic research

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