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    Contemporary Marketing Study Set 4
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    Exam 8: Marketing Research, Decision Support Systems, and Sales Forecasting
  5. Question
    Explain Why a Firm Would Want to Have a Customer
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Explain Why a Firm Would Want to Have a Customer

Question 136

Question 136

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Explain why a firm would want to have a customer satisfaction measurement program.

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Firms often focus on tracking the satisf...

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