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  3. Study Set
    Contemporary Marketing Study Set 4
  4. Exam
    Exam 8: Marketing Research, Decision Support Systems, and Sales Forecasting
  5. Question
    What Is the Total Group of People That a Researcher
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What Is the Total Group of People That a Researcher

Question 218

Question 218

Multiple Choice

What is the total group of people that a researcher wants to study called?


A) population or universe
B) sample or unit
C) quota or target
D) cluster or group

Correct Answer:

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