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  3. Study Set
    Contemporary Marketing Study Set 4
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    Exam 8: Marketing Research, Decision Support Systems, and Sales Forecasting
  5. Question
    The Growth of the Internet Is Creating a Need for New
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The Growth of the Internet Is Creating a Need for New

Question 221

Question 221

True/False

The growth of the Internet is creating a need for new research techniques to measure and capture information about website visitors. At present, no industry-wide standards define techniques for measuring Web use.

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