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    Business
  3. Study Set
    Contemporary Marketing Study Set 4
  4. Exam
    Exam 8: Marketing Research, Decision Support Systems, and Sales Forecasting
  5. Question
    Marketing Research Is the Process of Collecting Data and Using
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Marketing Research Is the Process of Collecting Data and Using

Question 219

Question 219

True/False

Marketing research is the process of collecting data and using the information to back up the decisions that marketers have already made.

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