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    Contemporary Marketing Study Set 4
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    Exam 8: Marketing Research, Decision Support Systems, and Sales Forecasting
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    Videotaping Consumers in Action, Such as Using a Manufacturer's Toothpaste
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Videotaping Consumers in Action, Such as Using a Manufacturer's Toothpaste

Question 185

Question 185

True/False

Videotaping consumers in action, such as using a manufacturer's toothpaste, is gaining acceptance as an observational research technique.

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