True/False
A sales forecast is an important tool for marketing control because it sets standards against which actual performance can be measured.
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q225: A major benefit of using test markets
Q226: With reference to relationship marketing,which of the
Q227: What is internal marketing? Why is internal
Q228: Which of the following is an important
Q229: Which of the following is true of
Q231: Viral marketing involves efforts that allow satisfied
Q232: What is electronic data interchange? What are
Q233: A major drawback associated with customer relationship
Q234: The Eddie Bauer,a clothing retail chain,partnered with
Q235: Strategic alliances are partnerships formed among firms