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  3. Study Set
    Contemporary Marketing Study Set 4
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    Exam 1: Marketing: the Art and Science of Satisfying Customers
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    Many Hotel Chains Offer Free Stays and Other Perks to Repeat
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Many Hotel Chains Offer Free Stays and Other Perks to Repeat

Question 194

Question 194

Multiple Choice

Many hotel chains offer free stays and other perks to repeat customers. What is this an example of?


A) relationship marketing
B) transaction-based marketing
C) team marketing
D) a strategic alliance

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