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  3. Study Set
    Contemporary Marketing Study Set 4
  4. Exam
    Exam 1: Marketing: the Art and Science of Satisfying Customers
  5. Question
    The Marketing Era Is Defined by the Shift in Focus
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The Marketing Era Is Defined by the Shift in Focus

Question 196

Question 196

True/False

The marketing era is defined by the shift in focus from products and sales to satisfying a consumer's needs.

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