Multiple Choice
Why can product positioning be important to a new product development strategy?
A) Its results are shown by strong brand recognition, but not by brand insistence.
B) It is never used with family brands, only individual brands.
C) It reflects consumers' perceptions of the product's advantages and disadvantages.
D) The product is at eye level on the shelf, which allows an advantageous position.
Correct Answer:
Verified
Correct Answer:
Verified
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