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  3. Study Set
    Contemporary Marketing Study Set 4
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    Exam 11: Developing and Managing Brand and Product Strategies
  5. Question
    ​What Is the Introduction of Brand New Products into Readily
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​What Is the Introduction of Brand New Products into Readily

Question 3

Question 3

Multiple Choice

​What is the introduction of brand new products into readily identifiable or established markets referred to as?


A) ​product development strategy
B) ​product positioning strategy
C) ​product diversification strategy
D) ​product improvement strategy

Correct Answer:

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