Identify and Describe the Consumer Adoption Process and Its Stages

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The Answer is The adoption process involves consumers going through a series of stages, from learning about a new product, to trying it and deciding whether to use it regularly or to reject it. Those stages are:
a. Awareness: Individuals first learn of the new product but lack information about it.
b. Interest: Information is sought regarding the product.
c. Evaluation: A determination of the benefits of the product is made.
d. Trial: Trial purchases are made to determine the usefulness of the product.
e. Adoption/Rejection: If the trial purchase is satisfactory, consumers decide to use the product regularly.

Identify and Describe the Consumer Adoption Process and Its Stages

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Identify and Describe the Consumer Adoption Process and Its Stages

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Correct Answer:VerifiedShow Answer

Correct Answer:
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