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    Contemporary Marketing Study Set 4
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    Exam 11: Developing and Managing Brand and Product Strategies
  5. Question
    What Is the Stage of New Product Development During Which
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What Is the Stage of New Product Development During Which

Question 246

Question 246

Multiple Choice

What is the stage of new product development during which ideas with commercial potential are separated from those NOT meeting company objectives?


A) idea generation
B) business analysis
C) screening
D) evaluation

Correct Answer:

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