At a Party,Jenny Talks to a Flight Attendant Who Mentions

Multiple Choice

At a party,Jenny talks to a flight attendant who mentions the passenger she had in first class who needed a second seat for his oxygen and other medical equipment. Jenny realizes that modifying buses for medical needs instead of luxury could open a whole new market. This is an example of:

A) product strategy
B) transactional selling
C) the persuader stage
D) the marketing mix
E) the marketing concept