For a Strategic Account Relationship to Be Successful,the First Step

Multiple Choice

For a strategic account relationship to be successful,the first step is for a company to:

A) enlist legal assistance to make sure its interests are protected
B) talk to the customer to discover what its needs are
C) assemble a team of product experts
D) define the ethical guidelines that will apply to the relationship
E) find out as much about the proposed partner as possible